The Collector Customer: from customer feed to customer needs… (Tue, 05 Feb 2019)
The customer is still king. And even more. Complicated, inflexible, more informed than ever and genuine expert, he asks for more ongoing accuracy, kind of non stop learning. Ubiquity and always on
stimulations have now, no limits. Traditional process for decision-making, from information to buying act never stops. Running for “always more”, faked in beliefs […]
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Porter and Uber: what’s up in town? (ven., 28 sept. 2018)
Michael Porter has obviously white hairs. But not because of his age, even if it’s been years since his “Porter’s forces theory”, but probably because of #Uber. His former theories with his famous
“forces” theory matrix haunted lots of universities, students, consultants and companies, made a classic model to explain, draw and shape the main […]
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Digital Experiences for Automotive (jeu., 15 mars 2018)
Humanity in movement Since many centuries, man found in movement a way to live, discover the world and conquest territories. Filling life with its imagination, he invented methods, process in search
of pleasure, easiness, lowering its tireness. With hope and inventions, through science enhancement and progress, he makes his own way to understand, get operational, […]
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